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Case Study: Social Media Customer Development
Social media customer development is the process of attracting, interacting and developing potential customers through social media platforms. Here is a case study of social media customer development.
Case Background
A health food company wanted to expand their customer base and increase brand awareness through social media platforms. Their goal was to appeal to the younger demographic, especially those concerned with healthy lifestyles.
Strategy and Implementation
1. Positioning the target audience
The company first identified the target audience, including characteristics such as age, gender, and interests. They found that young people are more inclined to use visual content platforms such as Instagram and TikTok.
2. Content strategy
The company developed a content strategy to publish cooking videos of healthy food, healthy living tips, user stories and other content to attract the attention of the target audience.
3. Interaction and Engagement
The company actively interacts with fans by replying to comments, sharing users' photos and videos, and organizing regular interactive activities, such as lucky draws and quizzes, to increase user engagement.
4. Cooperation and Influence
The company cooperates with influencers in the field of healthy living and invites them to publish content related to the company's products to expand brand influence.
5. Data Analysis and Optimization
The company regularly analyzes social media data, such as follower growth, interaction rate and other indicators, and optimizes content and interaction strategies based on the data.
Results and Gains
Through the implementation of social media customer development strategy, the company achieved a series of significant results.
1. Follower growth: The company's social media follower base increased significantly, especially on Instagram and TikTok.
2. Increased Brand Awareness: The company's brand awareness increased among its target audience, and more people began to pay attention to and understand the company's products and concepts.
3. Increased sales: The sales of the company's products are also increased through the social media platforms, bringing business value to the company.
4. Increased User Engagement: The company's social media campaigns received active participation from users, and user interaction increased significantly.
Summarize:
Through its social media customer development strategy, the company successfully attracted the youth demographic and increased brand awareness, achieving good market performance. This case illustrates the importance of social media in customer development and brand promotion in today's digital age.
24/04/15

Use Psychological Tactics to Win Million-Dollar Customer Orders
Winning millions of orders from customers requires a combination of psychological tactics.
1. Build trust and relationships
The first step is to build trust and good relationships with customers. Through sincere communication and care, understand your customers' needs and pain points, and provide customized solutions to let customers feel your professionalism and sincerity.
2. Create a sense of urgency
Use the principle of urgency in psychology to create a sense of urgency for customers to place orders through limited-time offers, promotions, or limited products, and encourage them to act as soon as possible.
3. Social Proof
Use the principle of social proof to demonstrate the value and benefits of your products or services through customer cases, success stories, customer reviews, etc. to increase customer trust and recognition of you.
4. Reward Mechanism
Design a reward mechanism to motivate customers to place orders. For example, provide point rewards, discount offers, special gifts, etc. to make customers feel the value and return of their purchases.
5. Psychological Motivation
Use psychological motivation principles to stimulate customers' desire to buy. Let customers feel the attractiveness and practicality of the product through product demonstrations, experiential activities, special packaging, etc.
6. Personalization
Provide personalized and customized services based on customers' preferences and needs. Through in-depth understanding of customers and tailor-made products or services, they can feel valued and cared for, thereby increasing the likelihood of transaction.
7. Psychological Influence
Use the principle of psychological influence to take advantage of customers' psychological weaknesses and preferences to prompt their orders. For example, use social recognition psychology, authoritative influence, etc. to influence the customer's decision-making process.
8. Reverse Psychology
Sometimes using reverse psychology strategies can work. By doing the opposite, you make customers feel like they are making independent decisions, which increases the likelihood that they will place an order.
25/03/25

Customer Development From Zero to One - How to do it Successfully
Successfully developing customers from zero to one requires a series of planned steps and strategies.
1. Clearly Identify Target Customers
First, clarify who your target customers are, including their industry, size, location, needs, etc. This will help you focus your customer development efforts.
2. Establish brand and professional image
Before you begin client development, make sure your brand and professional image are attractive to clients. This includes building a professional website, social media platforms, publishing valuable content, etc.
3. Active online and social media marketing
Use social media platforms, industry forums, professional associations and other channels to actively conduct online marketing and social media marketing to expand your brand exposure and attract the attention of potential clients.
4. Provide quality content and value
Provide valuable content through blogs, whitepapers, case studies, and more to demonstrate your expertise and industry insights, attract customer attention, and build trust.
5. Find your first customer
Leverage the networks and relationships you've already built to proactively find your first customers. Prospects can be found, communicated, and negotiated through personal contacts, referrals, attending industry events, and more.
6. Provide customized solutions
Provide customized solutions to meet the specific needs of each client, demonstrate your professional skills and service value, and let clients see the need and benefit of working with you.
7. Follow up and maintain relationships
After the start of the customer case, follow up on customer feedback and needs in a timely manner, maintain good communication and relationships to ensure customer satisfaction, and strive for long-term cooperation.
8. Create case studies
After successful cooperation with a customer is achieved, promptly create customer case studies to record in detail the cooperation process, solutions, and results and benefits achieved for future promotion and marketing.
9. Promote and Share Success Stories
Use customer case studies to actively promote and share your success stories, including posting them on your website, social media, industry forums and other platforms, and sharing them with potential customers to increase your brand awareness and credibility.
By following the above steps and strategies, you can successfully develop customers from zero to one and gradually expand your customer base and business scale. Continually optimize and adjust your strategies to improve the quality and quantity of customer cases based on market feedback and customer needs.
25/03/25

Bookmark This One to Understand the Role of Customs Data Once and for All!
Customs data are information and statistics on the import and export of goods collected and maintained by customs authorities and play an important role in international trade. Knowledge of the role of customs data helps companies, public authorities and research institutions better understand trade flows, market trends, trade policy and other issues.
1. Analysis of trade statistics
Customs data provide statistical information on the volume, value, origin or destination of imported and exported goods. This data can be used to analyze trade flows, trade partnerships, and market shares, providing businesses with a basis for market research and strategic decisions.
2. Trade policy formulation
Customs data is an important basis for evaluating the effectiveness of trade policies. Government agencies can analyze import and export data and monitor trade trends to formulate and optimize trade policies, tariff policies, and export control measures.
3. Market monitoring and early warning
Customs data can be used to monitor market supply and demand conditions, price changes, and market competition. Based on this information, companies can make timely adjustments to their supply chain strategies to capitalize on market opportunities and respond to risks.
4. Anti-fraud and intellectual property protection
Customs data can help identify the flow of counterfeit and infringing goods, and enhance the ability of customs enforcement authorities to protect intellectual property rights and combat counterfeiting.
5. Import and export compliance supervision
Customs data can be used to monitor a company’s import and export compliance to ensure that it is complying with relevant laws and regulations, declaration requirements and trade contracts.
6. Economic research and academic analysis
Customs data is an important source of data for studying international trade, economic growth, industrial structure and other aspects. Scholars and research institutions can use customs data to conduct economic research, trade modeling and policy evaluation.
In summary, customs data is of great value to businesses, governments and research institutions, providing in-depth insights and analysis of key information on international trade, helping to make decisions, cope with competition and optimize trade operations.
25/03/25

Tips and Tricks for Foreign Trade Calls!
When calling foreign trade customers, paying attention to techniques can help you communicate effectively and establish good business relationships.
1. Preparation
Before making the call, prepare the required information, including the customer's name, company name, contact information and the specific problems or issues you want to discuss with them
2. Self-introduction
When you get on the phone, begin by introducing yourself and explaining your relationship or purpose with the client. Make sure you introduce yourself and the company you represent in a clear, friendly tone, and provide relevant background information.
3. State your goals
Clarify your goals and intentions at the beginning of the call. Whether it is to establish a business relationship with a customer, seek partnership opportunities, understand the customer's needs, etc. This will help the other party understand your intentions and have a more focused conversation.
4. Listen and ask questions
Listen to the other party's needs and problems and ask relevant questions to gain a deeper understanding of the customer's situation. By asking questions, you demonstrate your concern for the customer, your expertise and your willingness to learn about them.
5. Express yourself clearly
Use clear and concise language to express your opinions and suggestions to ensure that the other party can clearly understand them. Avoid overly technical terminology so that the other party can easily understand what you mean.
6. Respond to concerns
If the customer has doubts about certain issues or terms of cooperation, answer patiently and provide reasonable explanations. Let the other party feel that you are professional and sincere about your business.
7. Record and follow-up
During the call, record important information and points mentioned by the other party. If follow-up is required, confirm it with the customer and promise to follow up promptly to ensure that your promises are honored.
8. Be polite and professional
Be polite, friendly, and use professional language and vocabulary. The other party may be your potential customer or partner, and your presence and professional listening skills can build long-term business relationships.
9. Conclusion and follow-up steps
Before ending the call, summarize the conversation and confirm next steps. If further documentation or information is required, provide it to the other party in a timely manner.
10. Thank you and follow up
Write a thank you email after the call to thank the other party again for their time and the opportunity to talk. Follow up and take action in a timely action as needed.
Calling foreign trade customers requires full preparation and respect for each other's time and needs. Through friendly communication and professional attitude, you will be able to build good business relationships and bring more opportunities to your foreign trade business.
25/03/25

Writing a Foreign Trade Development Letter This Way is Likely to Get Responses
Introduction:
Development letters are an essential business communication tool in the modern business environment. They are indispensable for establishing new business relationships or maintaining existing clients. In foreign trade, where time zones and cultural differences can be a challenge, development letters can help customers manage a large number of inquiries and emails from multiple suppliers. Therefore, the ability to write effective foreign trade letters is crucial.
1. Attractive subject line The subject line is the first thing a customer sees when they open an email. Make sure you use an attractive and relevant subject line that summarizes the content of the email in a clear and concise manner and attracts the interest of the other party.
2. Personalization and customization
When writing emails, try to be as personal and customized as possible. Understand the customer's background and needs and tailor emails to their specific situation. Customers are more likely to receive an email that is truly tailored to them, rather than a mass template.
3. Be concise and clear
Foreign trade emails should be concise and clear, avoiding overly long and complex sentences. Highlight the value and benefits offered and express them in simple, easy-to-understand language.
4. Clear structure
Break your email into clear and concise paragraphs, with each paragraph focusing on a different topic. Use clear headings and subheadings so that customers can quickly scan the content of the email and find information of interest.
5. Highlight customer interests
In your email, highlight the benefits and advantages available to your customers. Focus primarily on the features of the product or service that solves the customer's problem or meet his or her needs, and emphasize how it creates value for the customer.
6. Provide a clear call to action
At the end of the email, clearly state your desired next steps and provide the customer with a quick and easy way to contact you, such as scheduling a meeting, answering specific questions, etc.
7. Language and formatting accuracy
Make sure that emails are grammatically correct, free of spelling errors, use appropriate business terminology, and use formatting (e.g. bulleted, numbered lists) where necessary to improve readability.
8. Proactive responses and follow-ups
If your email does not receive a response from the customer, try to respond proactively and track the status of the email. Politely ask if the email was received and offer to help again.
9. Be aware of the time and time zone
When sending emails to customers, consider their time zones and working hours, and try to choose the right time to send emails to increase the chances of being read and responded to.
10. Diversify communication channels
In addition to email, try to connect with customers through other communication tools such as phone calls, social media, etc. to increase the chances of communication.
Conclusion: Every customer is unique, and it's a good idea to be flexible and test different writing styles and strategies to find the best way to engage your customers and increase response rates. Always maintain a professional and friendly attitude to earn your client's trust and cooperation.
24/03/18
